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Data fluent brands are winning
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Jul 22, 2022
The Drum: Can we quantify desire? Under the hood of M&C Saatchi’s brand desire engine
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Campaign Live: M&C Saatchi Fluency & Clear creates data-driven tool to identify brand desire
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Fluency: Why Data Diversity has an important role to play in driving inclusion
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Fluency: To build Intelligent Brands, data is both the foundation and the fuel
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