Brand literate like an agency. Outcomes obsessed like a consultancy.

We power bolder decision making

Our clients make decisions every day. Each decision has an impact.

We power bold, data-fuelled decision-making for our clients, managing risk, driving strategy, and producing outcomes. 

We believe change stems from philosophy action.

In a complex world where people move fast, brands need help to navigate, create and lead change.

We exist to transform data into actions, and actions into outcomes.

We embolden decision-makers to drive growth and efficiency for your brands, solve problems and create smarter more engaging experiences for your audiences.


We navigate, create, and lead change

Our leadership team is as dedicated to the
outcome as you.

Together, our founders have over 75 years of data, insights and marketing transformation experience within agencies, management consultancies and client-side businesses.

Tim Spencer
Founder, CEO

Mike Spencer
Founder, COO

Amar Vyas

Amar Vyas
Partner, CDTO

David Lawton
Head of Data Science

Jonathan Walker
North America Lead

Georgina Wong

Our clients seek data fluency

Data Fluent brands are winning.