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AI
Campaign Live: M&C Saatchi Fluency & Clear creates data-driven tool to identify brand desire
The Engine leverages the power of eight AIs to unpick what drives brand desire M&C Saatchi Growth and data strategy consultancies,...
AI
Fluency: Why Data Diversity has an important role to play in driving inclusion
Fluency’s view is that data diversity will drive better inclusion because it weeds out the unconscious bias that we have as...
AI
Fluency: To build Intelligent Brands, data is both the foundation and the fuel
Fluency’s view is that brands are gradually becoming more ‘cognitive’, and this is the path to creating Intelligent Brands. Data lies...
Data Fluency
Fluency in Marketing Week: ‘data disconnection’ costs brands billions in growth every year
A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial...
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