To mark the 15th anniversary of the Twitter hashtag, we explore some of the most popular hashtags over the past four years alongside the people and topics at the heart of the platforms discussions. 43 Million + Tweets – #NFT […]
A Dive into Gen Z’s Current Attitudes towards Sustainability
To celebrate International Youth Day, we take a dive into how Gen Zs have adapted to the cost of living crisis and how their environmentally friendly habits have changed. Gen Zs (born between 1997 and 2012) are unsurprisingly the […]
Worried about Stagflation? Here’s how Brand Desire can help
The future of brand-building needs solutions that can help you adapt to macroeconomic turbulence with speed and success. By leveraging the Brand Desire Engine as a strategic tool, you can not only soften the blow from critical global challenges like […]
The Drum: Can we quantify desire? Under the hood of M&C Saatchi’s brand desire engine
Tim Spencer, CEO of Fluency and Rhonda Hiatt, CTO of Clear are interviewed by The Drum on the power of the new ‘Brand Desire Engine’. Data-backed marketers have made serious strides in the last couple of decades in figuring out […]
Campaign Live: M&C Saatchi Fluency & Clear creates data-driven tool to identify brand desire
The Engine leverages the power of eight AIs to unpick what drives brand desire M&C Saatchi Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine. Full Article: Campaign Live M&C Saatchi Group’s growth […]
Fluency: Why Data Diversity has an important role to play in driving inclusion
Fluency’s view is that data diversity will drive better inclusion because it weeds out the unconscious bias that we have as human beings Fluency M&C Saatchi recently offered thoughts to Barclays touching on the topic of data diversity. Why Data […]
Fluency: To build Intelligent Brands, data is both the foundation and the fuel
Fluency’s view is that brands are gradually becoming more ‘cognitive’, and this is the path to creating Intelligent Brands. Data lies at the heart of this story. Entrepreneurial brand leaders pursuing data fluency are really already pioneering the next generation […]