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Campaign Live: M&C Saatchi Fluency & Clear creates data-driven tool to identify brand desire
The Engine leverages the power of eight AIs to unpick what drives brand desire M&C Saatchi Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine. Full Article: Campaign Live M&C Saatchi Group’s growth […]
Fluency: Why Data Diversity has an important role to play in driving inclusion
Fluency’s view is that data diversity will drive better inclusion because it weeds out the unconscious bias that we have as human beings Fluency M&C Saatchi recently offered thoughts to Barclays touching on the topic of data diversity. Why Data […]
Fluency: To build Intelligent Brands, data is both the foundation and the fuel
Fluency’s view is that brands are gradually becoming more ‘cognitive’, and this is the path to creating Intelligent Brands. Data lies at the heart of this story. Entrepreneurial brand leaders pursuing data fluency are really already pioneering the next generation […]
Fluency in Marketing Week: ‘data disconnection’ costs brands billions in growth every year
A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences. Top US and UK brands are losing £14.9bn every year due to a lack of data […]
From Chaos to Cognition: How Data Fluent Brands are Winning
Our extensive new study of 4,000 UK and US brands investigates the relationship between data, brands and growth. The findings are startling. Top US and UK Brands are losing £14.9bn each year through a lack of data fluency Profound change is advancing […]
