Solutions Views About Contact Fluency Wins Campaign Magazine Agency of the Year Fluency wins GOLD for Best Start-up “We were blown away by Fluency’s achievements. Flipping ‘eck. They’re impressive! A big story, humbly told.” – Campaign Magazine We are thrilled […]
Solutions Views About Contact Meet The Team: David Lawton In the first edition of our ‘Meet the Team’ series, we catch up with our Head of Data Science, David Lawton “The storytelling side of data really appealed to me because […]
The Evolution of Chess AI This week 50 years ago, Bobby Fischer defeated Boris Spassky to become the Chess World Champion in one of the most famous series of matches in the history of game. To celebrate this anniversary, Fluency […]
To mark the 15th anniversary of the Twitter hashtag, we explore some of the most popular hashtags over the past four years alongside the people and topics at the heart of the platforms discussions. 43 Million + Tweets – #NFT […]
To celebrate International Youth Day, we take a dive into how Gen Zs have adapted to the cost of living crisis and how their environmentally friendly habits have changed. Gen Zs (born between 1997 and 2012) are unsurprisingly the […]
The future of brand-building needs solutions that can help you adapt to macroeconomic turbulence with speed and success. By leveraging the Brand Desire Engine as a strategic tool, you can not only soften the blow from critical global challenges like […]
Tim Spencer, CEO of Fluency and Rhonda Hiatt, CTO of Clear are interviewed by The Drum on the power of the new ‘Brand Desire Engine’. Data-backed marketers have made serious strides in the last couple of decades in figuring out […]
The Engine leverages the power of eight AIs to unpick what drives brand desire M&C Saatchi Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine. Full Article: Campaign Live M&C Saatchi Group’s growth […]
Fluency’s view is that data diversity will drive better inclusion because it weeds out the unconscious bias that we have as human beings Fluency M&C Saatchi recently offered thoughts to Barclays touching on the topic of data diversity. Why Data […]
Fluency’s view is that brands are gradually becoming more ‘cognitive’, and this is the path to creating Intelligent Brands. Data lies at the heart of this story. Entrepreneurial brand leaders pursuing data fluency are really already pioneering the next generation […]
