The future of brand-building needs solutions that can help you adapt to macroeconomic turbulence with speed and success. By leveraging the Brand Desire Engine as a strategic tool, you can not only soften the blow from critical global challenges like […]
Tim Spencer, CEO of Fluency and Rhonda Hiatt, CTO of Clear are interviewed by The Drum on the power of the new ‘Brand Desire Engine’. Data-backed marketers have made serious strides in the last couple of decades in figuring out […]
The Engine leverages the power of eight AIs to unpick what drives brand desire M&C Saatchi Growth and data strategy consultancies, Clear and Fluency, were responsible for building the Brand Desire Engine. Full Article: Campaign Live M&C Saatchi Group’s growth […]
Fluency’s view is that data diversity will drive better inclusion because it weeds out the unconscious bias that we have as human beings Fluency M&C Saatchi recently offered thoughts to Barclays touching on the topic of data diversity. Why Data […]
Fluency’s view is that brands are gradually becoming more ‘cognitive’, and this is the path to creating Intelligent Brands. Data lies at the heart of this story. Entrepreneurial brand leaders pursuing data fluency are really already pioneering the next generation […]
A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences. Top US and UK brands are losing £14.9bn every year due to a lack of data […]
