A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences. Top US and UK brands are losing £14.9bn every year due to a lack of data […]
A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences. Top US and UK brands are losing £14.9bn every year due to a lack of data […]